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🎀 50% OFF — the celebration is ON, gorgeous ✨ your glow-up just got 50% prettier 💕

Haus of ValInspired by Love

  • Quick shipping
  • Fresh batches
  • Paraben-free & naturally derived
  • Black-owned, family-made in the USA

Just dropped

New releases

Fresh from Aunt Val's table — the newest scents in the Haus.

Shop the 8Up Collection

Handmade in small batches since 2002

Luxury you can actually wear every day.

Fragrance and body care built to be layered — so your scent lasts from morning to long after dark. Paraben-free. Small-batch. Never the high-end price tag.

Quick shipping · Fresh batches

Luxury you can actually wear every day.
“Three people asked what I was wearing before dessert.”
— Shelia B. · verified buyer

The Haus method

Scent Maxing™

One spray fades. Three layers stay. This is the ritual that makes people stop you and ask what you're wearing.

  1. Drench

    Body Oil on damp skin

    Locks moisture in and gives fragrance something to grip.

  2. Layer

    Whipped Body Butter

    Seals the oil and builds the base of your scent.

  3. Finish

    with 15–20 sprays of EDP

    Skin and clothing. This is where the sillage comes from.

More scent. More confidence. More compliments.

Loved most

Best sellers

The scents our customers reorder, gift, and get stopped over.

Shop all 641 products

Inspired fragrances

Love it? We made it wearable.

Tell us the designer scent you're obsessed with. We'll show you our version — same energy, a fraction of the price.

Browse all inspired scents →
Aunt Val, founder

Aunt Val

Founder & formulator · Toney, Alabama

The best kept secret since 2002

Twenty-four years of making it by hand.

“I never wanted people to choose between something that's good for their skin and something that makes them feel expensive. So I made both.”

What started behind a counter in Alabama is now a family of brands — ValZuri, BodyOlology, Forge Grooming, Beauty Retail Warehouse — all still whipped, poured, and packed in small batches. Every order is made for you, by us.

  • 2002Founded
  • 640+Products handmade
  • Realreviews, via Judge.me

Join the Haus

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Plus first access to Aunt Val's new releases — they sell out.